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Get your product noticed. Post like a person, not a brochure.
Ministry of Hype is for people who make or sell something and post about it themselves: a founder, an indie maker, a shop, a café, a studio. Say what you are working on and it drafts a week of posts that are funny or simply interesting, in your voice, for each channel you use. You read, edit and approve.
Free during the beta: nothing is charged. Sign in once and your workspace is ready; features change often and some are not switched on yet.
- A first draft for each channel in about a minute.
- Sounds like the person who built the thing, not like an ad.
- Nothing posts until you approve it.
One brief, a week of posts.
Plan, draft, make, approve, post, learn. Pick a step to see what it looks like for an example solo founder and their invoicing app.
What Sunday teaches you shapes Monday’s plan.
Plan
Say what you want to be known for and how often each channel posts. That is the whole plan, and you can change it any week.
PlanExamplePlan · Tidy Invoice, an example app
- GoalSign-ups for the free plan
- TopicsWhat we shipped, invoicing tips, customer stories
- RhythmLinkedIn twice a week, X three timesSet
Voice and guardrails
Your voice, not a template
Set your tone, the words you like and the words you avoid once. Every draft starts from them, so a post sounds like the person who built the thing.
ExampleBrand voice
- TonePlain, a little dry, no big words
- Words we likeshipped, fixed, honest
- Avoidrevolutionary, game-changing
Funny, inside the lines
The humor engine writes jokes a business can stand behind, and a second AI model scores each script and suggests fixes you can take or ignore.
ExampleBrand-fit rules
- The jokeOn us, never on a customerAlways
- CompetitorsNever named, never mockedAlways
- Facts and pricesOutside the joke, in a plain lineAlways
What a one-person marketing team needs
- First posts in a minute
Three answers at sign-up become a brief and a draft for each channel you picked.
- Weekly drafts
A posting rhythm per channel, filled with drafts each week for you to approve.
- Phone clips and screen recordings
Upload, trim and caption in the editor; music-licence checks run before a clip goes to the calendar.
- Humor engine
Jokes that fit a business, checked by a second AI model, or keep a post simply useful.
- One calendar
Every channel in one week view. Connected accounts publish on time; the rest you post by hand and mark done.
- Simple by default
A new workspace shows posts, the calendar, media, approvals and results. Market research, generators and ads come back with one switch in Settings.
Start with one brief and one week of drafts.
Create your workspaceBeta plans
Beta prices to tell us what feels right. Nothing is charged yet.
Try it
Free
Your first two weeks of posts.
- 1 brand or persona, 2 channels
- 100 credits once
- Channel analysis and memes
- Weekly drafts and the editor
Creator
€19 a month
Post every day on every channel.
- 1 brand or persona, all channels
- 1,000 credits a month
- Weekly drafts, editor, generators
- Link in bio and fan replies
Creator Pro
€49 a month
Video-heavy channels and a small crew.
- Everything in Creator
- 2,500 credits a month
- Your cloned voice
- 3 seats for a small crew
A team, an agency or a public body? Plans with more seats, client workspaces, approval chains and invoice billing are set up by hand. Talk to us
All plans, credit packs and what credits buyWorks with the platforms and models you already know
Each connection is switched on per deployment. Names and logos belong to their owners; showing them implies no endorsement.
01Publishes to
- TikTok
- YouTube
- X
- Bluesky
02Communities and teams
- TelegramComing soon
- DiscordComing soon
- Slack
- Microsoft Teams
- EmailYour lists
03Generates with
- GoogleNano Banana Pro, Veo 3.1
- KuaishouKling 2.5
- ByteDanceSeedance 1.0
- ElevenLabsVoices
- AnthropicClaude
- OpenRouterWriting models
Questions
I am not a marketer. Is this for me?
Yes. A workspace made with the quick start begins in simple mode: posts, the calendar, media, approvals and results. The advanced tools come back with one switch in Settings.
Does the AI post anything on its own?
No. Drafts are drafts. A post goes out only after you approve it.
Which channels can it publish to?
There are publishing connectors for Instagram, Facebook, TikTok, LinkedIn, YouTube, X and Bluesky. Each one is switched on once it has passed that network’s review; until then you post by hand and mark it here.
Will it sound like an ad?
It should not. Drafts start from your brand voice: your tone, the words you like and the words you avoid. You edit or approve every one, and it learns from the posts that did well.
We are a team, an agency or a public body. Can we use it?
Yes, set up by hand for now: more seats, client workspaces, approval chains, paused ad campaigns and invoice billing. Write to us from the help page.
What does it cost?
Start free. Creator is €19 a month and Creator Pro is €49 a month. A product or business pays the same as a creator. These are beta prices and nothing is charged yet.
Ship it. Then tell people.
Create your workspace, answer three questions and read your first drafts.
Create your workspace